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Sustainable funds rush to rebrand amid greenwashing crackdown

The Morningstar Sustainalytics conference in Amsterdam. Photo by IO.
The Morningstar Sustainalytics conference in Amsterdam. Photo by IO.
Asset managers are scrambling to rebrand their sustainable investment funds as stepped-up regulatory crackdowns on greenwashing risk deepening fragmentation in the industry, experts warned at the Morningstar Sustainalytics conference in Amsterdam.
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